The internet is replete with a number of self-help gurus. Most have a predictable template that cults typically follow for mind-control, albeit with varying degrees. I am super cautious of people I listen to because the most dangerous factor that distracts us from following our path is bias. Bias primes us and can impact our decision making process and actions in every possible way. It's impossible to be free of bias but we can always try to limit its hold on us.
1) What is the 'hook'?
What made you notice them? Marketers trade emotions. The easiest way to get someone's attention is working with their fear and guilt. If a self-help guru starts with your fear and build that to evoke guilt for doing something, run fast! Away, NOT towards them!!
2) How much freedom do you have?
If they have figured out the finer details of how to live your life, their intention is to control you. Good teachers would only offer broad guidelines that can be broken down to granular details by the users. If they give you a set of rules to follow, it's not a good sign.
3) Are they credible?
What is their mission statement and what kind of work they have put in to get here.
4) Are power rituals part of the plan?
There is something comforting about rituals. If this makes you identify with an exclusive group and you feel proud about doing that, it's the first stage of a cult.
5) Is it sustainable?
If they offer you free programs and later hook you into a steady stream of paid projects, you just became justifiable fodder. Leave!
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